The SEO industry is jaw-wrecking terms such as landing pages, keywords research, header and meta tags, and all other words that can sound more like a foreign language than English if you aren’t in the know, so here we bring to you this massive tips to dominate local SEO for small businesses.
1. Title Tags
Title tags are the defining element of your web page. Your title tag is what tells both users and web crawlers what you are all about, which makes it the most important aspect of your on-page SEO. This is how users are going to find and remember you, determine if you have what they are looking for, and add a bookmark to your page, and is how search engines are going to determine the topic of your web page and display you in their SERP.
What makes a good title tag?
A killer title tag has:
- The keywords or keyphrases first- users understand just the first 11 characters
- Modifiers added to match user queries- think of “best”, “most”, or “close to me”
- Numbers, acronyms, and other visual aids to help users spot you in the SERP
- The right amount of width so it’s readable on the SERP
- Actionable language that gets people to click
The importance of this on-page SEO factor can’t be overstated, and knowing how to optimize one is the difference between driving traffic or missing out. According to one SEO expert “it is the clickable text in the search results, the headline of your ad, or the start of a search conversion funnel”.
2. Clean URLs
Your URL is the address on your letter and the name on your mailbox. It is what tells computers and users where you can be found. Instead of a long and cumbersome IP address, URL’s are a human-readable text that describe a site or page to visitors. Your job is to make them accurate, compelling, descriptive, and eye-catching.
Why do URL’s matter for SEO?
A properly-crafted URL will provide your site with semantic benefits, increased relevancy, and link-building juice. Ones with the proper keywords and descriptions will help users better understand complex file pathways, help users identify you in the SERP, and give them a shareable link that provides big time SEO benefits. Your URL should:
- Use hyphens to separate words for better readability
- Be as concise as possible and never longer than 2,048 characters
- Avoid the use of parameters
- Describe the main focus of your page
The anatomy of your URL will be a determining factor for usability.
3. Duplicate Content
If your content appears in more than one place across the web, it makes life difficult for search engines. They have trouble determining which is the most relevant to the search query. In their quest to provide the highest level of usability, the SERP will rarely display two identical pieces of content, so this means there isn’t room in town for the both of you.
How does duplicate content hurt SEO?
Duplicate content poses a number of issues for your site. Search engines won’t know which site to index, which one to give the link juice to, trust or authority to, and which to rank higher on the SERP. If it’s yours, then you need to know how to tell Google that it’s a copy. Use copy checkers to search the web for duplicates of your stuff.
4. Logos & Images
They say a picture is worth a thousand words. Well, in SEO it is worth a whole lot more than that. Images now appear directly in the SERP and this means that properly optimizing them to show up there is crucial to getting your piece of the pie. Overlooking this deceptively important aspect is one of the most heinous SEO sins.
Why use and optimize images?
We are living in a visual age, and including images that are properly optimized is essential for usability and SEO. Check out some of these stats:
- Article with images get 94% more views
- 60% of consumers are more likely to consider or contact a business when images show up in the SERP
- In an ecommerce site, 67% of consumers say the quality of a product image is “very important” in selecting and purchasing a product.
How do I optimize logos & images for SEO?
Making your images and logos search engine-friendly requires understanding alt tags, long descriptions, file name, image size, content, anchor text, keywords and more. Learning how to fine-tune your image SEO game will give you a leg up against the competition, and help put your images, and therefore your website, in front of more users. Each one might not make a big difference, but when you implement them together they are a potent combination.
5. Changing from non-www to www
SEO is a like a popularity contest: the more people that link to your site, the more favoured you are by search engines. The problem is that even though localseochecklist.org and www.localseochecklist.org are the same website, search engines treat them differently.
What’s the issue?
When people link to you using a mixture of these formats, you are effectively splitting the potential link popularity benefits. If you want to receive the full benefit, then you need to consolidate.
How do I fix this?
This article will teach what a 301 redirect is and how to do it. By performing one you consolidate all of your link juice into a single URL, giving yourself the maximum benefit. You will need to know which kind of server your site is hosted on and have a bit of tech background, but it’s nothing that can’t be done without a bit of research.
Once all of your popularity is combined into a single entity, your site will become more powerful than ever before.
Setting up and running your website isn’t easy. Good thing for us, Google provides webmaster tools all for free. Signing up and installing all of the tools provided will help you get crucial data pertaining to your site that will help you make better decisions. Once you sign up and prove to Google that you own the site, you are all set to go.
What’s the benefit of Google Webmaster tools?
The major benefit from webmaster tools is helping Google crawl your site properly. Google maintains a boundless index of all sites across the web, and they index them by sending crawlers across the page to fetch data. You can;
- block search engines from seeing certain pages
- adjust sitelinks
- configure your sitemap
- and a whole lot more…
All free of charge! Read this tutorial to get a better idea of what to do, how to do it, and what the major benefits are.
7. Google Analytics
Winning the battle for traffic on the web requires in-depth analysis of the data from your site. Google Analytics is one of the most powerful tools at your disposal, and with it you can monitor and analyze the traffic that you are bringing in. Expansion and growth require understanding what is and isn’t working, and molding your strategy to emphasize your strengths and hide your weaknesses. Google Analytics will help you turn insight into action.
What can Google Analytics do?
Use this tool to understand more about who is visiting your site, what they like most about it, what brings them there, and what they are looking for. Businesses and websites use it to increase engagement and click-throughs, help aid in decision making, and identify patterns in traffic. You can even use it for mobile apps. Measure, learn and grow, all for free.
8. Indexable Menus
Your navigation menu is what helps users find their way around your website, and a clean, keyword-rich, and properly optimized menu will help you get some much needed SEO help as well as improve your user-friendliness. Your main advantage here is that many overlook this vital aspect of site optimization, so if you are doing it, then the benefits are all yours. It doesn’t take a lot of effort and the potential payoff is huge. But how do you do it?
Why optimize my menu?
Making sure the menu is in order provides some key benefits. By choosing the right keywords and sub-directories you:
- ensure higher ranking
- help search engines tell what you are about
- help users move around your site seamlessly
How to optimize your navigation menu
The keys to navigation menu optimization are proper keyword usage and better use of sub-directories. This will not only help the search engine determine page ranks, it will also help tell the crawlers what the site is really about. Don’t overlook this SEO tactic.
9. NAP = Google My Business Page
Having your name, address, and phone number is not only essential to your local SEO, it is common sense if you want to attract customers from the local market. That being said, there is still a right and a wrong way to do things. If you want to dominate local SEO, then you need to take advantage of directories where you can put your business’ information. Google My Business is the #1 place to do this.
Why consult your my business page?
A My Business Page will display all of your information, help you get involved in the community, let you interact with your customers and a whole lot more. It’s important the info on your site match the info in your Google My Business entry, and that it appears on multiple different pages in readable text.
When you do everything the right way, you give yourself a better chance of showing up front and center at the top of SERP or on the map when people search for your product or services.
10. City/Service Page
The beauty of local SEO is that sometimes deceptively simple measures can go a long way. Since it is going to be focused into a small area, with a relatively limited amount of customers, having a city and service page on your website will help get more customers in the door. People not only need to know where you are and what you have to do with the area, they need to know what you do.
What will a city/service page for my business?
By having a city page, you show people that you are part of the local community. It could be anything. Try a local blog, a community news page, or maybe some cool history about the local area. Make sure your address, neighborhood and phone number are on the page and include some local landmarks to boot.
How do I make it readable?
Your service page should be clean, crisp and simple. Have headings and subheadings that break the content up into readable bits, and always include a call to action. Talk about the local community, your experiences there, and how you came to love it.
The content on your pages is what will sell your services. Don’t neglect them.
A blog is essential to driving organic traffic on the web. There is no better way of increasing your visibility, increasing customer engagement, solidifying your status as an expert in your field, and driving qualified leads. Companies that blog
- receive 67% more leads
- create 97% more indexed links
- save 60% on costs vs outbound leads
Bringing customers into your website using an informative, engaging, visually-stunning blog is the key to success in the modern world of online marketing.
The benefits of a blog
Not only are paid ads expensive, 80% of users ignore them. Producing regular, up-to-date content not only gives you more clout with Google, it endears you to your readership. Inbound marketing through blogging simply delivers results that other forms of marketing can’t possibly compete with, and all for far less than traditional ads cost. If your business doesn’t have a blog, you need to get one now and check this off of the list.
12. Mobile Responsive
The modern consumer is getting younger, more tech-savvy, and more mobile. The number of mobile users worldwide is about to break the 2 billion mark! Consumer adoption of mobile technology has forced companies to embrace mobile marketing and accommodate the customer on the move. And seeing as how 50% of local searches lead the customer to visit a location on the same day, it is in your best interest to have a website that is mobile-responsive.
What is responsive design?
Responsive design is when your site adapts to fit the screen of a mobile user. It optimizes a user’s experience with your web page, leading to an increased chance of them staying on the page and then coming to visit you. It has proven to increase conversion rates and sales, and Google has confirmed that sites that are optimized for mobile feature prominently in local results. If your goal is to establish market share in your local area and provide a top-notch user experience, then you need to test your site with the link below.
Increasing your usability to cater to the world’s two billion smartphone users will open you up to new consumers in your market.
13. Google Profile
If you haven’t set up a Google+ Local profile, then you are already behind the times. When users search local with the search engine giant, a bevy of results appear at the top of SERP condensed into a small map with dots and a tiny “snackpack” of the top results below it.
Why make a profile?
Any and all information that you pack into your profile will show up at the top of the SERP in an easily clickable location and allow local users to see any information that is important to them. By setting your profile up now you will allow thousands of customers to see appealing information about your business.
What goes in the profile?
At the click of a button customers will be able to see your name, location, your star ratings, your reviews, and what it is you do best. Photos and company details are essential to bringing customers into your physical location, especially if you are in the food or tourism industries.
This will increase your visibility, help you connect with customers, and give off a great first impression.
14. Google My Business Page Claim
In order to add your information to Google +, you need to create a Google + local listing or get access to one if it already exists. From there you need to verify your business so Google can be sure that it’s you that has access to it.
Businesses with a physical location in a certain locale benefit immensely from being present on the largest search engine’s business listing, and this free and easy tool allows you to manage your presence across the web seamlessly.
What can I do with my profile?
- Add photos
- put your address
- list your hours
- respond to questions
- thank customers for reviews
- and give your customers a chance to find you whenever they want you
What’s better is that you can gain invaluable insight into how customers are finding you and even go mobile to get with the billions of smartphone users around the world.
15. Google Profile + Google Plus
Google + acts as a directory of all the businesses across the web. Maintaining a Google profile and Google + presence means that you can have all of your information, images, and reviews in on neat, easily-accessible place.
Why have them?
They not only provide valuable information to your customers, they inject a jolt of SEO into your web presence. But what if you have multiple accounts, or separate ones for you and your business? Now you can merge them together into a mighty SEO and PR bond.
Why merge accounts?
The reasoning behind this is that should you have multiple accounts, for example a brand page and a Google Maps listing, it is time consuming and cumbersome to manage both. On top of that, having multiple listings could divide up your citation and link SEO benefits. It isn’t a traditional merge per se, more of a transfer of data between the two pages.
Information such as:
- Map pin
…can all be “transplanted”. Make sure you make your life easier by transplanting information now.
16. Accurate Category
Categories on Google + exist to help customers find accurate, search-specific results for the products or services that they are interested in. This means that it is up to you to figure out which niches you fit into best. Sometimes it is easy- for example, “seafood restaurant”- but others times it gets a little trickier. We can’t tell you how many times business either neglect to put proper categories or just select a few right off the bat that just add to the confusion.
SEO best practices-categories
Choose as few categories that describe your core business and represent the kind of customers you are trying to attract, and remember to be as specific as possible. Picking categories just to describe attributes of your business is also a no go. This simple Google + factor plays a big part in your web traffic.
17. Logos & Cover Photo
Photos not only help people find you, they help them get a feel for what kind of vibes your business gives off. Words can only say so much. If you have a quaint and cozy café, now is your time to shine. Having crisp and clear photos drastically increases the chances of customers coming to your business. Showcase your products, services, or location and make potential customers want to know more.
How to make the most of my photos?
Google recommends a profile photo
- a logo
- a cover photo
- at least 5 additional ones to fill out the roll
The higher the quality the better. Further recommendations are to format in JPG or PNG, keep the size between 10KB and 5MB, and to keep the resolution at least 720 x 720.
18. Check Schema
Schema are microdata that makes your webpage easier for search engines to read. Schema allow engines crawlers to better interpret data and render more relative results to users. The data is applied directly to the content of a page to help determine exactly what it is and how it should be treated. This will help crawlers determine things such as time and dates and exactly what certain content is referring to.
Are there further benefits to schema?
Schema will improve your visibility on search engines if done the right way, but is only a small part of proper SEO practices. Utilizing this microdata will help you display more prominently within the SERP and help you rich snippets game, too. Check your web page for existing schema with this link, and be on your way to becoming more visible today.
Schema were developed in the hope of making it easier for SEOs and webmasters to make their websites more visible to search engines on the web. They help crawlers determine properties of a web page and also help you uniquely display information on search engines, improving your click-through rates.
How to generate schema?
Lucky for us, very intelligent people have concocted local business schema generators that turn the incredibly complex idea of schema into a simple-to-implement strategy. They allow you to quickly generate a schema in your niche and introduce it into the content on your website. Just find your segment, fill in the information, generate the schema, and copy/paste.
19. Implement Schema
By adding identifiers into your content, you let Google exactly what your content is about and allow them to add to their indices more easily. In short, they tell Google what all your info is. Implementing schema into your local business’ website will help you rank higher than your competition. After you are done checking for exiting microdata, and generating your identifiers using the previous entry on the checklist, it’s time to implement them.
How to SEO optimize with schema
Experts recommend marking up your name, address, phone, logo and description first and foremost. You’d be well served to markup your author description as well seeing as how the engine is moving toward using rank as an important factor in the algorithm.
There are many more factors to consider, as well, including reviews, products, and offers. The work isn’t easy, but it will give you a leg up on the competition. Follow the link to learn everything there is to know about schema and how to use them to your advantage.
20. Bing Places
Local searches are becoming increasingly common, and as customers become more internet savvy, you as a business owner need to take advantage of all of the local business directories to increase your visibility across the web. Despite Google’s dominance of the market, competitors like Microsoft’s Bing still hold a decent share of the market. This listing is a free and comprehensive directory where you can show off everything and anything that might be eye-catching about your business.
Why list my business and what do I put there?
Listing your location, pictures, and products or services will only help your SEO and visibility. After you claim your listing, complete your profile and verify your business, you will be all set to go. Google might be king, but Bing still has a lot of willing eyes for you to get your information in front of.
21. HTTPS security
The SSL Certificates is simply defined as the security protocol used to protect online communications. It’s most common usage is to protect confidential data such as personal details or credit card information.
- promotes customer confidence and trust
- ensures the information goes where it is intended
- improves overall SEO status and rankings
There are free SSL certificates that you can take advantage of, such as Cloudflare and Let’s Encrypt.
88% of customers trust online reviews as much as personal recommendations, so there is no better place to put your business than on the website that gets 142 million users every month.
What is Yelp?
Yelp is one of the largest online review websites and seeing as how reputation is beginning to matter more and more on search engine algorithms, you as a business owner need to claim your listing. The average annual revenue generated by a Yelp Business claim is upwards of $8,000! So get your profile made.
What advantages does it bring?
82% of visitors visit Yelp with the intent to purchase, which means being on this directory puts you in front of customers with cash in hand. Yelp is also the #1 local and regional app at this time.
Sign up, claim your listing, fill out your profile and revolutionize the way that you attract and interact with your customer base. Click on the following link to learn everything you need to know.
23. Top 50 Citation
Knowing why the top 50 citation sites are important requires understanding the nature of modern SEO. Search engine are getting smarter, and are answering consumer queries more intelligently. This means they are relying on mentions of your business, popularity, and other social proof that your business is a good answer to what they are after.
What are citations?
Citations are defined as any mention of your business on other webpages. It could be linked or unlinked. They can be found on social media, review websites, the chamber of commerce, maps, and many other pages across the web.
How do citations help SEO?
Citations from well-established pages are worth their weight in gold for your business, so it’s important that you submit to the top directories. Search engines rely heavily on them to determine your business category and contact information. Scope out the Brightlocal list, and get your name in the game.
24. Fix Listings
Now that you know how important listings and citations across the web are for the success of your local SEO campaign, you can also see why fixing any broken or incorrect listings is extremely important. Building citations comes naturally; you can’t force it. This means that it would be a shame for you to work hard to get them, only for them to be incorrect. It will not only send customers in the wrong direction, it will also steal some of your authority and link juice.
Why fix listings?
If you don’t fix your listings, you won’t show up in local search on any of the major engines like Google, Yahoo or Bing, and it may prove difficult for customers to find you when they want to review your business. There is no shortcut to success, you have to get your listings in order.
25. Niche Specific
Local search differs from macro specifically in that the majority of the searches come in niche areas. For example, people in the local area are, for the most part, searching for specific services or products that they want immediately in the area like an attorney. Your goal is to make your business visible to people searching for exactly what you are offering. That’s where niche-specific directories come in.
What are niche-specific directories?
Niche-specific directories are special directories set up to cater to people in certain industries within local areas. They help increase your visibility by
- providing location-specific citations
- adding authority and trust
- giving you a place to be viewed and reviewed by customers
- and providing a platform for interaction
This directory provided by marketing giant, Moz, shows the best niche directories from accounting to yoga. Get your business info on all them accurately to increase visibility, drive leads, and get new customers. You can even check your listing score!
26. Hyper Local
A study conducted by Google discovered that 94% of smartphone users have looked for local information, and 90% took action as a result. Welcome to the world of hyper-local SEO. It is now more important than ever for local business to jockey for the top of the SERP in their local area. One valuable tool in your arsenal is a hyper-local directory.
How does it work?
Many of your customers in this area are going to be on the go. Smartphone users looking for places to eat, things to do, where to shop, or events to attend all need to be catered to, and this is exactly what hyper-local SEO exists to do: provide your information to customers right at their fingertips.
What should I put on my listing?
Use these listings to list your information. Don’t forget to put your NAP
- and even logos
27. Competitor Citations
They say that competition forces us to do our best. Can’t argue with that. If you are in a certain industry in your area, chances are that there is competition barking down your door, battling you tooth and nail for customers. Scouting your rivals is a good way to get a feel for what they are doing in both their physical location and on the web. This competitor citation tool will help you get a feel for where your enemies are and what they are up to.
Why track competitor citations?
You should track competitor citations because you don’t want them to be the only game in town on certain directories. This will not only improve their visibility over you, it will make customers think they are the only option for the product they are looking for. If you are both cited, it will allow your quality and reputation to do the talking(and we are sure you’re better!).
Just sign-up, search for key phrases in the area, and organize the citations to keep better track of them. Get your listings in the right place and go to battle. May the best company win.
28. Modify Old Citations
You never step in the same river twice, or so the old saying goes. Your business is going to change places, expand, offer new things, or even change its name once in a while. This means that old listings are going to be left to rot on directories just like abandoned homes falling apart on old pieces of real estate. Except this time it could be detrimental to your SEO.
How do out-of-date citations hurt?
If you have old listings, then you might confuse the search engine. It will have trouble determining what your real location is. The last thing you want to do is show up in the wrong locale, or worse, not show up in the one that you are currently in. While one might not make a difference, several will throw Google and your customers off of your trail.
Make sure to keep track of your citations using free tools, and have someone modify every time you make a major change. This includes all of the local and hyper-local directories, as well as your social media and Google My Business. Don’t let this slip your mind.
29. Negative Reviews
Human beings naturally make assumptions after their first impression regardless of whether or not it reflects reality, and since we are all mere mortals, we are bound to slip up from time to time. If a customer has a poor experience at your business, then chances are they are going to tell people about it(95% from one study shared their negative experiences at least once). The last thing you should do is ignore it.
Why reviews matter
SEO is as much about online authority and reputation these days as it is about everything else. By responding to negative reviews and being genuinely concerned, you not only assuage the potential customers who may read the comment, you also change the disgruntled customer’s mind.
How to respond to negative reviews
A few tips for responding to negative reviews online are to completely own the issue, describe how you will fix it, use the experience to grow, and try to find the silver lining of the experience with the customer. We guarantee it will improve your reputation and rankings.
30. Generate Reviews
The ways we communicate with each other may have, but the importance of word of mouth is as crucial as ever. Customer reviews are a reputation-defining issue, and search engines and users rely on them to rank you. 88% of customers trust online reviews as much as personal recommendations, and they often are the deciding factor between you and a competitor.
How to generate reviews for your business
With the rising importance of word of mouth for search engine algorithms, reputation management is becoming increasingly important on the web. There are a few things you can do to generate reviews. Ask in your physical location for customers to like, follow, or tweet at you. You can also offer rewards for leaving reviews on the web, reward customers for referring people, or collect customer email addresses and ask for feedback.
Your goal is to get as many people as possible to talk about you on the web so you can generate a buzz.
31. Make Easy To Review
Try to see things from your customer’s point of view- they came to your business, paid you for something, and now you want them to do you a favor? See how it might be a little difficult to convince people to give you a positive review? A small percentage might be willing to do it for free, especially if you went above and beyond expectation, but the chances of this are slim. You need to make it easy to review you.
How to make easier to review your business
You can make it easier for customers to review you by sending them an email directly after their visit, giving them a card with instructions on how to review you and a small discount for their next visit, or you could visit Brightlocal and have them get you set up in 5 minutes.
The badges that they add will make reviewing you as easy as clicking a button. With links to all major sites and directories, your customers will be able to seamlessly speak their minds. Build your citations and grow your business.
32. Call To Action
Calls to action have yielded up to 30% increases in conversion rates simply by tweaking them to say the right things. We so often focus on the big picture that we forget how potent even the smallest things can be. Your CTA is what is going to make leads convert into customers, and convince them to use your product or your service. Without one, chances are your leads are going to bounce.
A call to action or CTA is an instruction meant to invoke an immediate response, often in the form of an imperative. They are so potent that many marketers think they are the most important aspect of on-page marketing.
A great CTA has:
- Strong verbs – buy, get, read, download, sign-up are just the start. Strong, actionable language is what gets users to take action.
- Clearly conveyed value – your customers need to know how they will benefit them. Will they learn something, get something, or make more money?
- Time restraints – don’t tell people that you have all of the time in the world. Make them do it right now.
33. Phone Number
It should be common sense, but you need to have your phone number prominently displayed on your site. We’ve seen plenty of business who have looked over this and other aspects of their NAP. If yours isn’t on there, not only will customers on your site not be able to get in contact with you easily or on the go, your number won’t show up in the tap-to-call format on the Google SERP.
Phone number SEO best practices
Make sure you have your number on EVERY PAGE, and it wouldn’t hurt to have a separate contact page, either. Go make sure that your phone number is somewhere that customers can see it easily right now.
Marketing is delicately intertwined with the idea of social proof. You need to show people what you have is valuable, not just tell them. What’s more socially acceptable, bragging about your cool new car or driving around town in it?
Why show social proof?
By offering up social proof font and center on your website, you show potential customers that you are the expert and other people are already loving what you do. It shows that you have a proven track records and are a legitimate business.
The best way to show it: testimonials
You could show it by using past client’s logos on your site, demonstrating your expertise in a given area, or even having someone famous endorse you. The best way to do it, however, is testimonials.
Having past client’s share their positive experience with you will show to other people that they are getting what they pay for(or maybe even more). Having them displayed, along with reviews, on your web page is the best way to show social proof to your customers.
The online social media giant that allows users to send out 140 character blurbs to each other is one of the best places for your business to be. Online mentions and reviews are so critical to your success that they should almost take precedent over other SEO measures until you have a solidified presence. Modern-day consumer decision making is so heavily influenced by online reputation(90% of consumers are affected by reviews), that neglecting social media is not an option.
How to use Twitter for Local SEO
Twitter gives you a quick and easy social platform to reach out to your customers, and being able to tweet at movers and shakers in your local area can help your brand or business catch like wildfire. In order to gain a foothold on Twitter, you need to
- Connect with local businesses, friends, and brands
- Share high-quality content
- Get involved in conversations
- Create retweetable links and blurbs
- Run competitions!
In the realm of social media, Facebook is king. It is the be all end all of the industry. With 1.55 billion active users, it is by far the most active social media network.
Why create a page?
Creating a page is simple and free, and will allow you to post pictures, make friends, get reviews, show your business information, and get citations while building a reputation. Local SEO is dependent on social media, and if you don’t keep up with the times, you will be left behind.
How do I optimize my page?
Optimize your Facebook page by:
- Creating a blog and sharing posts through Facebook
- Creating a Facebook business page and posting your information and pictures
- Putting the keywords prominently, and ensuring they are in the first 20 characters of your updates
- Placing your NAP
- And interacting!
The more interaction the better. Set up your Facebook business profile now and make the most out of its tools, insights, reach, and gravity on the web.
Four Square is a mobile app that used to give people recommendations on cool stuff to do in the local area based on their preferences. The user told the app what they liked, and then was given a bevy of results related to that niche.
Now the app focuses solely on local search, which means that you can be suggested right to a user’s smartphone.
Foursquare was created specifically to give people the ability to learn about, find, and then check-in, receive deals, and share with friends. It is a free social media tool that provides direct benefits to sales. The best part is that it is often overlooked and forsaken in the name of Facebook, Twitter and other larger networks.
Although the new version of the app no longer allows check-ins, it is still an invaluable tool for local search. Doing Foursquare the right way involves:
- Claiming your profile
- Putting in the right information
- Including keywords in your description
- Encouraging people to review you across the web